6 Things You Can Do Today To Improve Your Pins on Pinterest

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On Pinterest, pins reign supreme. Before a customer ever goes to your Pinterest account and clicks “Follow All”, they will most likely find out about your company via a pin in their home feed.

Pinterest is the ultimate social network for word-of-mouth marketing. People can pin items they want to buy or save for later purchases, and their followers then see these pins when they log in to their accounts and check their home feed.

Users can also send pins directly to their friends and family members. Talk about expanding your potential customer base!

Your business can harness the power of the pin by following this simple checklist to optimize your pins on Pinterest and get them in front of more potential customers.

1) Make it vertical.

Pinterest studied thousands of pins and found that vertical pins get more traction and engagement than horizontal pins. This is due to the layout of Pinterest, but also due to the mobile experience – more users check Pinterest from their mobile devices, and vertical pins translate better on these platforms.

Pins with a vertical orientation get more re-pins and likes on Pinterest.

Pins with a vertical orientation get more re-pins and likes on Pinterest.

2) Don’t forget the caption.

When re-pinning someone else’s pin or uploading your very own original pin, do not neglect to make the caption your own.

The caption of each pin should be descriptive and helpful. Pinterest itself found that longer descriptions work better, but don’t make it longer for the sake of length – convey what you need, don’t use jargon or technical language and make it fun!


Captions should be helpful and descriptive.

3) Be specific.

Is that a nautical blanket, or a blue hand-woven nautical afghan? Think about search terms and keywords when captioning photos and creating pin boards.

Ask yourself frequently – What are your customers looking for? What are the most heavily used search terms that bring them to your website? What are they talking about on Twitter, Facebook and other social networks?

Use all of that information to strategically craft your pin and board language.

Be specific and use key search words in your caption.

Be specific and use key search words in your caption.

4) Enable Rich Pins.

Rich Pins are Pins that include extra information right on the Pin itself. Right now, there are five types of Rich Pins: movie, recipe, article, product and place.

To get Rich Pins – which really stand out – you need to verify your website, insert meta tags and test out the pins as well as apply to get them. Here is how to get started.

Rich Pins have bolded text.

Rich Pins have bolded text.


5) Explore using hashtags.

Hashtags are ubiquitous these days, used everywhere from Twitter to Instagram to Facebook.

On Pinterest, hashtags are clickable and can be a great way to reach new followers and potential customers who have clicked on that particular hashtag from another user’s pin.

Hashtags are also very useful if you have a particular hashtag for an event or promotion or contest. It makes it easy to filter the pins and collect the information on just those users who have used the hashtag.

Cynthia Sanchez at the Oh So Pinteresting blog and podcast has some tips for using hashtags on Pinterest.


Use hashtags to highlight contests or promotions.

6) Stay positive and inspire.

Pinterest is an aspirational website. I always say that people are pinning photos to Facebook and Instagram about what they just made for dinner. Pinterest is a collection of recipes that people are going ot make for the rest of the month.

Inspire people with your pins, don’t just say “On sale now for $14.99 – get it now!” Be a little creative, add a little humor and personality and watch the engagement grow.

Inspirational pins work best.

Inspirational pins work best.

In the coming months, I will cover topics that include how businesses can get the most from Pinterest, how to create great pins, what types of Pinterest boards to create, and how to get more traffic to your site using this innovative social networking tool.

Julia Campbell
This monthly Pinterest column is contributed by Julia Campbell. Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. A social media specialist, she is the Principal and Founder of J Campbell Social Marketing, a boutique digital marketing firm in Beverly, MA. Julia has been featured on MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community.
Julia Campbell


I help nonprofits raise $ & build community w/social media & digital marketing tools. Mom, RPCV, feminist. #nptech #sm4np
Facebook in 2015 – What Marketers Need to Know #umbsocial http://t.co/dg6BUMGhBh - 46 mins ago
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  1. says

    Great tips here, many thanks! Good reminder to me to set up rich pins for my blog.

    Am intrigued, however, by your opening comment: “Before a customer ever goes to your Pinterest account and clicks “Follow All”, they will most likely find out about your company via a pin in their home feed.” Surely if they’re not already following one or all of your boards, they won’t see any of your pins in their home feed?

  2. says

    I always forget to use hashtags on my pins. That’s definitely something that I find picks up my social media efforts on every platform. Unlike Laurel, I don’t delete them…I think they are a valuable way to find out more information in the same topic.

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