It’s no secret that crafting compelling tweets and posts will inspire a thriving and active social media community. The challenge as real estate professionals is knowing how to get potential buyers and sellers involved in the conversation.
Below are six quick ways to boost social media engagement!
How to Engage Your Community
1. Post content other than your own
While it is tempting to simply share every listing and post from your website and blog, remember that social media is about building relationships. Those can only be created if you actively seek out and share others content.
Identify peers and industry influencers that share quality real estate content. Whether it is answers to frequently asked questions or the latest news within your local area, begin to create a list.
You can keep this list in your social media management tool of choice (Hootsuite, Sprout Social), a Word or Google doc, Evernote, or an RSS reader like Feedly. Wherever you decide to create it, just make sure the content is easy to scan and quickly share across your social networks.
2. Ask thought-provoking questions
Engaging fans and followers will require that you branch out from simply posting listings, market reports and local events. People want more and in order to connect with you, they will require that you give more.
In order to get your audience involved, you will need to ask questions, offer advice and give valuable insight. Your goal is not to simply entertain, but to make your audience think and want to respond.
Establishing your personal brand as a leader within your local area requires that you consistently provide your fans and followers with valuable and relevant content. Included within that are inspiring quotes, helpful information and questions that inspire, ignite and fuel conversation.
3. Incorporate images and video
People are visual and the popularity of Facebook and Pinterest prove that at an alarming rate every day. If you want to quickly capture the attention of your fans or followers, add images that are eye-catching and pleasing to the eye.
Include real estate Infographics, beautiful photographs of homes or local attractions within your area, charts explaining market trends, industry news and video tips. Each one of those allows the consumer to obtain the message in a visual format, allowing for a richer media experience.
While it is important to mix up your social media message, remember the power images can wield.
4. Ask for opinions
People love to offer their thoughts and give feedback. Ask your social media community questions related to the homebuying or selling process. Ask what their favorite home feature is or what they love most about their neighborhood. Who makes the best pizza in town or where to find the best local ice cream shop.
The key here is to find topics that are easy to answer, interesting to your fans and will prove value to the community as a whole.
5. Be human
Being formal is important to maintain your reputation, but don’t be afraid to let your personal side shine through. Being informal and letting your hair down every once in a while is a great way to establish rapport and share the who that is you outside of the office.
After all, no one works 24 hours a day, 7 days per week. That would make for a pretty boring life. So imagine what one dimensional posts do to a social media persona.
Occasionally post personal pictures or give insight into what hobbies you enjoy or how you spend your time on weekends and holidays. This will not only make your content more interesting, but will show your audience you are human after all.
6. Get engaged
You can’t expect people to interact with you if you aren’t interacting with them. Be active in your tweeting, retweeting, liking, sharing and replying. Buyers and sellers are looking for very specific content which includes answers to questions and concerns. The last thing you want to do is leave them hanging or worse yet, moving on to the next available agent.
Be active and ensure you keep up-to-date with current news and relay that in a timely manner. Engaging with your audience will show that you are genuinely interested in them on a personal level and not simply as a transaction.
How are you using social media to engage your audience and grow your community? I’d love to hear your thoughts in the comments below!