5 Tips on How To Find Great Content For Social Media

5 Tips on How to Find Great Content for Social Media #socialmedia #contentcuration

Time is money. And finding good content takes time. So how do you maximize your productivity by finding great content without spending a lot of time. The good news is there’s a lot of shortcuts!

1. Google News

2014-05-22_1025

Google News serves up the latest interesting news about any kind of  topic you can think of, so it’s the perfect place to grab shareable content. MarketMeSuite offers a great integration to bring all of these stories at your fingertips when you are composing a message to your social channels. Just type in a keyword or phrase that related to content you want to find and you’ll have a stream of articles right at your fingertips.

2. RSS

2014-05-22_1027

Do you blog? Or perhaps you have an e-commerce store. Any time you see the orange symbol pictured above, that means that you can automatically share each post to social. RSS stands for “really simple syndication,” and that’s exactly what you can do. Paste your feed into a social sharing tool and every time something new is posted, it will go out to your social accounts. Pretty easy right?

3. Facebook Trends

2014-05-22_1030

Facebook has really been upping their content game recently, and you may have noticed “Trends.” They are suggesting content right there in your Facebook interface which you can easily like or share. Want to find relative content that you can write about and share through your own channels? Facebook Trends is the way to go.

4. Hashtag Search for Retweets

2014-05-22_1041

Some of the best content has already been created, and that’s ok. Regularly search Twitter for hashtags related to your industry and even search phrases. You’ll have no shortage of content to be able to retweet to share with your audience. Plus, you get extra karma points with the person who originated the content, since they’ll see that you retweeted it and they are a lot more likely to start retweeting and sharing your content.

5. Repurpose Content (Constant Contact, Images shared, etc etc)

2014-05-22_1054

I am in the Alton Brown school of thought on “multitasking.” (And for anyone who is confused on that reference, catch up on The Food Network’s ‘Good Eats.’) Alton always says that no unitaskers are welcome in his kitchen, and you should do the same with your content. Nothing should be used for one purpose.  I’m sure most of you send out some kind of email newsletter once a week, and you probably upload images into it.  This is a perfect example of having 2 ways to use the content beyond just emailing it.  The first is in the newsletter itself. You can share that across your social channels to get additional eyeballs.  Secondly, you can take each image that you used in your newsletter, and share it in its own right on your social channels. Visual content gets more clicks than text, so you get the added bonus of additional retweets and shares by doing this.

Great Content Can Come From A Variety of Places

Whether you’re using a search function like Google News, syndicating blog articles with an RSS feed, using social channels like Facebook or Twitter to find relevant topics and repurposing content on a daily basis, you’ll be saving time and finding great content to share in the blink of an eye. Take a stab at the different ways mentioned above and start maximizing your productivity so you’ll have time for other elements to focus on in the workplace.

What kind of shortcuts do you use to find great content to create, share and repurpose? Let me know in the comments below!

Tammy Kahn Fennell
This monthly Social Media Productivity column is contributed by Tammy Kahn Fennell. Tammy is CEO and co-founder of MarketMeSuite, the leading social media management dashboard for small- and mid-sized businesses. Tammy launched the MarketMeSuite platform in late 2009 after years of experience marketing her own small business online. Recognizing both trends in social media and the needs of SMBs, Tammy realized an opportunity to help others easily manage & monitor their social media presence, find targeted leads, build engagement and measure the ROI of their social marketing activities. Today the easy-to-use, affordable platform has over 30,000 users. As the owner and editor of the community driven blog, WeAreSocialPeople.com, Tammy writes frequently on social media and small business topics and shares her knowledge and advice with thousands of SMBs via radio, Web seminars and live presentations. +Tammy Kahn Fennell
Tammy Kahn Fennell

@tammykfennell

Special Projects Evangelist @ConstantContact (my tweets are my own); Entrepreneur, Mother, Libertarian. It's not an opinion if it's right, it's the truth. ;)
Delicious buckwheat waffles. With some chocolate chips of course! #inapicklerestaurant @inapickleresthttp://t.co/XyjjfuFVU8 - 17 hours ago
Tammy Kahn Fennell
OptinMonster

Comments

  1. says

    Tammy Kahn Fennell, first of all great post. In 2014 social media is one of the best platform to promote our business and products. We need to follow properly social media marketing strategy.

Please Leave a Comment!