5 Essential Social Media Tools for Your Real Estate Business

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Targeting, connecting with and capturing the attention of today’s online real estate buyer and seller can feel like a full-time job.

To succeed at maintaining a consistent presence without feeling completely overwhelmed requires a few strategic tools. They are tools that will assist in simplifying the daily management and execution of a social media strategy, leaving you more time to do what you do best. Assist clients in buying or selling a home!

While there are many tools to help you communicate and connect with consumers, the five below will allow you to quickly identify opportunities and remain responsive to their ever-changing needs.

Social Media Tools for Your Real Estate Business

1. Editorial Calendar

Tired of staring blankly at the computer screen, agonizing over what to post to your social media channels? You need an editorial calendar!

One of the easiest ways to stay consistent when it comes to social media is through an editorial calendar. An editorial marketing calendar will act as your daily social media posting guide.

Taking the time to create a calendar allows you to post on purpose, rather than using social media in a hit-or-miss way.

As you begin to build your calendar, make sure you consider every aspect of your business. Who is your ideal client and what type of content are they actively looking for online?

Determine what your categories or buckets of content will be and then begin to outline how often you will post, what social networks you will post to and how you will change that content based on network.

Remember, not all social media channels are created equal. Each has a unique look, feel and community. This means your content should be specifically written for that social network.

social media editorial calendar

2. Feedly

Now that you have your editorial calendar, you need content to fill it. Feedly is an RSS reader that lets you aggregate your favorite blogs and online news channels.

Simply grab the URL of the feed and add it to your Feedly account. As you log in each day, you will find a detailed list of your top sites. Use this as a curation tool as well as a content management tool.

Spend ten minutes each day sharing this content across your social networks such as Facebook, Twitter and LinkedIn. Consistently sharing quality content will establish you as the go-to real estate professional within your area.


3. Buffer

While Feedly allows to quickly and easily keep up with your favorite online content, Buffer will keep that content in front of your online community.

While Buffer is not a third-party management tool like Hootsuite or Tweetdeck, it is an outstanding way to ascertain when your fans and followers are online by analyzing each of your social networks.

Instead of haphazardly posting to each of your social channels, let Buffer assess your best times to post or tweet. Once you begin to add content,, each post will be scheduled at an optimal time designed to get your content in front of as many consumers as possible.

Buffer connects to LinkedIn (personal profile, groups and business pages), Twitter, Facebook (personal profile and business pages), and Google Plus business pages.


4. Sprout Social

Sprout Social is a third-party management tool and my go-to daily management tool of choice. Not only does it allow you to schedule posts, monitor keywords such as your name or business, but it also helps you maintain a consistent presence across sites like Facebook, Google Plus and Twitter

Use their Smart Inbox to stay on top of your social networks, keywords and monitored hashtags at a glance. Rather than bouncing from one stream to the next as you would in Hootsuite, Sprout Social puts everything you need to monitor in one easy to monitor location.

You can also easily schedule updates, allowing you to automate a few posts throughout the week. This frees up your time to get on social to truly be social.

sprout social

5. PicMonkey

PicMonkey is an online photo editor that allows you to easily create captivating images.

Whether you just wrote a blog post or you are sharing your latest listing, use PicMonkey to design a unique graphic for each of your social sites.

If you struggle to capture the exact look and feel you were hoping for with your camera, then you need PicMonkey!

With PicMonkey you can design a unique graphic or collage based on a local community, neighborhood or an event you recently attended.

All you need to do is upload your image (s), add text, an overlay and before you know it, you have taken your blah and boring image to beautiful and spectacular.

You can see the difference in the image below. Would you choose to click on the first or second one? My bet is on the latter.


What social media tools are you using in your real estate business? I am always looking for the top tools and would love to hear about your favorites in the comments below!

Rebekah Radice
This monthly Visual Social Media Marketing post is contributed by Rebekah Radice. Rebekah is a social media strategist, content developer, speaker and trainer. Rebekah’s goal is to provide insight and inspiration to business owners and entrepreneurs, enabling them to build a powerful online presence that includes the strategic use of social media marketing. Rebekah was recently named an Inman Top 100 Most Influential Real Estate Leader, as well as one of the Top Social Media Professionals to Follow in 2013. +Rebekah Radice
Rebekah Radice


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  1. raquelmramirez says

    Great tools you mentioned Rebekah. I totally agree with you and hope many will see your insights and start tackling one tool at a time to see its benefits. :)

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