Last month Facebook reported that 78% of its users log in from mobile within the US. It’s a huge number.
Based on their recently they released updates they expect even more mobile usage. What can you do for a mobile optimized Facebook experience?
First, no third party app is needed to run a contest on Facebook. As launching a promotion is easy, smaller businesses may run more promotions and boost their reach with paying ads (this latter one might have been the reason behind the change). However, this move was fortunate for the users too, as now they can enter a promotion with a single click (like, comment, or message to the page).
Second, Facebook recently announced its simplified advertising system. Ads can run in a unified system on desktops and mobile with larger images.
Well, Facebook is serious about serving mobile users.Here are some points that may hep you to reach mobile users effectively.
#1. Use mobile friendly images
#2. Mobile friendly promotions to Page Timelines
Thanks to the aforementioned changes you can run an easily accessible sweepstakes to your Page Timeline. It’s super easy to enter for the mobile users as they stay within the Facebook environment.
People can enter the promotion with a like, comment or a message to your page. (You can’t ask them to share your post, tag your page in their post, or tag themselves on your photo though.)
#3. Email capture contests working on mobile
If you want more than engagement that may be achieved with sweepstakes on the Timeline (see #2.) like gathering more Page Likes or email addresses, then you will need an app.
By default Facebook does not display tab apps on mobile, so make sure that you use a third party contest app provider like Antavo whose apps are accessible from mobile.
At such sweepstakes, contests or giveaways the barrier to entry should be low. That’s why you should think twice before using a like-gate for mobile users, or ask them to accept permission requests so you can post the app’s activity to their wall. The more clicks are needed to enter, the higher chances of bounce.
Mobile friendly contests have responsive design, short entry from and seamless sharing functionalities. Read more tricks here.
#4. What happens out of Facebook?
The ultimate goal of your Facebook marketing is to generate leads of potential customers. So if you post a link to your Facebook page directing to your website, make sure that it’s mobile-friendly. There are great tools to create responsive forms and landing pages.
Do you pay special attention to mobile users, or do you plan to do so? If yes, how? Share your thoughts in the comments below.