Did you know that Medium originated from Twitter? Or that it attracts 30+ million readers every month?
Well, there’s probably a lot more things you don’t know about Medium, which you should! After all, it’s the fastest-growing platform almost every business owner and marketer is trying to tap into to gain more exposure and traffic to their site.
That’s why today, I will be throwing out a couple facts you might find pretty handy in case you’re about to step into Medium’s terrain.
Majority of Medium’s crowd falls under business
As of today, there are more than 833,000 active users writing on Medium. The majority of them comes from a startup, technological and writing background. So if your business is one of the mentioned niches, then it might be the best place for your posts to get noticed by the buzzing Medium crowd. Not to mention, it’d be much easier to pitch your product or services to since people are very open to innovative ideas.
No character limits
The idea to cut the 140 character limitation that Twitter has inspired Evan Williams to think out of the box and create a platform where you can say anything you want without boundaries. That’s how Medium was born in the first place.
Now you can finally express your thoughts and opinions without counting the characters and make your articles as long as you want them to be.
Medium is a blend of all social media platforms
Medium originates from social media. It blended in the best features of social media and implemented them into its own structure.
The recommends? It came from the likes and upvotes of Facebook and Reddit. How it’s shared? Your posts can be instantly tweeted on Twitter after you highlight a particular context. The way it’s designed? They got a Tumblr makeover.
This makes Medium an all-inclusive, attractive platform.
Posts are sorted by topic vs author
While many websites sort their content by the author, Medium is not one of them. It sorts its posts by the topic.
Instead of having to click the author’s name and comb through their stories to find a particular one, you can easily choose a topic. From politics to environment to arts, you can get them all.
Some of the more popular topics are startups, writing, life, business, and marketing just to name a few.
Anyone can join Medium
Nowadays anyone can set up a profile on Medium. But it wasn’t always like that.
Believe it or not, Medium wasn’t always accessible to every person at first. Only chosen users could get in by an invitation.
But now, Evan Williams and Biz Stone, the founders of Twitter, removed that exclusive idea to allow anyone can enter. Use your Facebook, Twitter or Google account to set up your profile.
Medium connects all kinds of stories
It has become the center for all kinds of content. Try searching a topic or industry you’re interested in, and I can guarantee you’ll find it.
The cool highlighting feature
The real game changer for Medium is its new feature — the highlights. Not only do they give value to the writer’s text, but they contribute to the success of the whole story.
How does it work?
Simple. A reader selects part of the writing and highlights it in green, which allows all of their followers to notice that context. It also allows the writer to know which part of their story appeals to readers the most.
Medium’s algorithm ranks posts based on your reading preferences
Medium’s algorithm goes against all the traditional blogging rules. The latest posts no longer show up on the first page.
Instead, the platform looks over your history of the stories you’ve read, recommended, and bookmarked. And then it selects the stories with the high popularity but at the same time matches your reading preferences.
The guys at Medium promise you’ll always get the best.
Amateurs run Medium
It’s unbelievable, but more than 95 percent of the content is done by work-for-free users. It has become the place where everyone can express themselves without worrying about their style.
Most stories you’ll read are written by ordinary people who just love writing and find it to be an excellent publishing friend.
Medium stands for a management-free environment
Speaking of friends, it’s worth mentioning that Medium doesn’t have management…at all.
The company works as a management-free environment, focusing on finishing tasks rather than bossing people around. That’s exactly why the productivity of the employees are very high and it’s their devotion that contributes to the company’s success. Here are some of the principles it embraces:
- Maximum autonomy
- Resolution of problems and issues
- Eliminate worry
- Organic expansion
With that said, who wouldn’t want to work there?
Medium offers freedom in every aspect. Firstly, it stands for providing free content and information for all online users. No paid ads or paid articles. Everyone can say what they think and utilize their freedom of speech.
Secondly, the platform frees all users from spam and online trolls. Thanks to the option to “block users” on people’s profile page, it prevents provocative, angry-driven and irrelevant comments from spamming your posts.
The White House uses Medium
To put things on a grander scale, even The White House uses it to channel their events and announcements to readers. This just comes to show that even the most traditional of people can utilize Medium as their blogging and social media platform.
In fact, The White House, President Obama, and Elon Musk are among the biggest contributors to the site.
Now that you know more things than the average Joe about Medium, do you have any you want to share? Feel free to drop them in the comments below!
For more smart techniques on how to drive your business further with Medium, signup for my free course: How to become viral on Medium.