Brand Management and Social Media Monitoring Hacks for reddit

Brand Management and Social Media Monitoring Hacks for reddit

Recently, one of the world's largest providers of social data - Gnip - was acquired by Twitter. With clients ranging from Microsoft to the Library of Congress, this acquisition helps validate the business adoption of social media monitoring. Products and brands are being talked about in every corner of the internet. Identifying all of these mentions is a … [Read more...]

5 Stories Your Business Should Be Telling On Pinterest

5 Stories Your Business Should Be Telling On Pinterest

You might think that storytelling could not possibly pertain to your business. Think again. Storytelling is the best way to convince your customers that you are the right company with whom to do business. Humans have been communicating through stories for over 30,000 years – starting with cave paintings on rock walls. Social media storytelling … [Read more...]

5 Ways To Be More Productive on Instagram

5 ways to be more productive on Instagram

You've heard the news: people who are in the 18 to 24 age range spend more of their time engaging on Instagram. But is there really a business case for this visual social platform?  They think so. Recently, they released a video to showcase larger brands using the platform. Instagram for Business from Instagram on Vimeo. How can you get the most … [Read more...]

The Needy Social Media User and How To Approach Them

The Needy Social Media User and How To Approach Them

How many needs can you satisfy yourself; without the support and help of others? Social media proves that people need to be needed, to be loved, to be paid attention to. It’s not just about marketing all the time, it’s about attention and the need or want to be a part of something bigger than yourself. How does one actually build a marketing strategy … [Read more...]

25 Questions To Prepare For Your Sweepstakes Or Contest Comme Il Faut

25-Questions-To-Prepare-For-Your-Sweepstakes-Or-Contest-Comme-Il-Faut-V2 copy

“We should run a contest to get more likes! Launch is tomorrow!” ((Sigh.)) Do you despair when your boss thinks about putting together a contest in a matter of minutes? Or when your colleague craves more likes without any strategy? Every social media marketer struggles with the same challenges. How can you explain that taking a bit more time to … [Read more...]

The True Secret to Generating Social Media Traffic

The-True-Secret-to-Generating-Social-Media-Traffic-V2 copy

One of the most important lessons I’ve learned over the years of using social media to promote my blog and business is that sometimes you need to simply “forget” about getting traffic in order to get more traffic. Of course, this doesn’t mean you should forget about other social media traffic tips, but rather, that sometimes traffic comes from simply being … [Read more...]

How Hotel Social Media Goes from Online to Offline

How-Hotel-Social-Media-Goes-from-Online-to-Offline-V1 copy

As social media is constantly evolving, hotels are forced to come up with new and innovative ways to stay connected with their guests. While many have now acclimated to using various social networks, some are taking an outside-of-the-box approach to tying social media into in-person activities. Between integrating a specific social media theme into the … [Read more...]

How the Klout Acquisition Affects the Future of Influence Marketing

How-the-Klout-Acquisition-Affects-the-Future-of-Influence-Marketing-V3 copy

To Greater Personalization The last few months have been particularly fertile in social media industry. Mergers and acquisitions have increased which provides greater depth to the major players in social media influence marketing. The self-proclaimed "standard measurement of influence," Klout was acquired by Lithium Technologies, which will certainly have a … [Read more...]

The Importance Of Storytelling In Social Recruitment

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Humans have an emotive response to stories. This begins in youth with kids stretching and testing the imagination. Stories help people bring situations to life and communicate their significance. Developing the capability to tell stories effectively is an important way for HR to influence and motivate employees. HR departments deal with human … [Read more...]

The Future of Social Customer Service: Seamless Customer Experience

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These days,  customer service is ruled by the customer rather than companies; it is the customer who relentlessly determines how he wants to be helped, not the other way around. It’s subsequently extremely important to provide customer service at the right touch point, whether it be on Facebook or on your website. Customers need to be helped in real-time and … [Read more...]

Why Marketers Should Go Rogue with Blogger Outreach

Why-Marketers-Should-Go-Rogue-with-Blogger-Outreach-V2 copy

One of the principals that I follow when it comes to marketing is to not follow any principals. I’m a fan of embracing all aspects of marketing as one giant grey area and I stray away from strategies where people try to assign rules or draw strict black and white lines. Ugh. When I coach clients on their blogger outreach strategies, I certainly give … [Read more...]

Positioning Executives as Industry Experts via Social Media

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The days of PR carefully controlling the message and acting as the buffer between executives and the media are long gone. After years of focusing on shaping the agenda, managing the outreach, supervising the interview and then generally presiding over the whole process, this is a challenging shift for many PR pros. A recent post from a former VentureBeat … [Read more...]

What If Your Prospects Are Not Using Social Media?

What-If-Your-Prospects-Are-Not-Using-Social-Media-V1 copy

Much of the discussion revolving around social sales talks about how you can leverage social media to increase your selling effectiveness. This is predicated on the formula … I’m on LinkedIn + he’s on LinkedIn = sale (b.t.w., it's not that simple). What if he is not on LinkedIn, or Twitter, or Facebook, or ... nothin’? The good news is that, even in this … [Read more...]

The U.S. EEOC Turns Its Attention To Social Media in the Workplace

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The law surrounding social media in the workplace still lags a long way behind the ubiquitous use of social media.  While the U.S. National Labor Relations Board, and a few state legislatures and courts have been fairly active, the U.S. Equal Employment Opportunity Commission ("EEOC") is only now, finally, openly examining the many legal issues regarding … [Read more...]

Executive Personal Branding and Your Domain Name: dotCOM or dotCEO?

dotCEO executive personal branding

What's in a domain name for executive personal branding? A lot more perception and power than you might think. With the recent introduction of new Top Level Domains, it is now possible for executives and business leaders to define and brand their digital existence down to their domain name. What the heck is a Top Level Domain (TLD)? See this for the … [Read more...]

Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome

facebook ads

Are you using Facebook ads to drive traffic to your ecommerce site? If you’re not, you’re missing a beat, especially because Facebook recently introduced a concept called lookalike audiences for your website visitors. Let’s take a look at how awesome Facebook ads can be for ecommerce businesses and break down how traditional lookalike audience targeting … [Read more...]

Short Form Video the New Way to be Social

short form video

Last year, video sharing service, Vine, hit the mainstream. Shortly after that, Instagram launched a similar service. The death of Vine was immediately predicted because of the huge user base that Instagram already had. Yet, here we are, and neither platform has been declared the winner of the Short-Form space. These two services are not the only apps with … [Read more...]

Your Real Estate Social Media Strategy is a #Fail. Fix it. Now.

social media strategy

Social media has increased consumer expectation. Not only do they expect, but also require that their real estate broker have a credible social media presence. Homebuyers and sellers utilizing social media within their real estate search are coming to conclusions with the click of a mouse. What does your social media marketing say about you? Fix … [Read more...]

How to Find Relevant Subreddits for Your Business

subreddit relevance

There are dozens of ways  to benefit from reddit. From sourcing a creative content strategy to funneling leads from targeted advertising, reddit offers many opportunities for businesses. Unfortunately, many businesses employ marketers or public relations practitioners who neglect vital elements of this particular platform. For example, some of the simply … [Read more...]

9 Ways To Grow Your Sales With Pinterest

grow your sales

Facebook and Twitter may have more users and get more press, but Pinterest is the social network of choice for businesses who want to increase their sales. Did you know that the average Pinterest user follows nine brands and spends over 15 minutes on the platform at one time? People use Pinterest as a shopping site – no wonder that it now drives more … [Read more...]