Using Social Media to Recruit New College Grads


Attracting students and young graduates has often been a top priority for companies, even before buzzwords like "employer branding" or "brand ambassador" emerged. And despite the double revolution of mobile and social recruitment, attracting students and young graduates is still an investment (in time and money) companies have to make to attract young … [Read more...]

4 Ways To Involve Your Best Social Media Ambassadors


The success story of TELUS's "Customers First" Program Over the last fifteen years, new web technologies and social media have radically transformed the brand-customer relationship. Today, thanks to applications of mobile smart phones and their ability to connect to the internet, the connected consumer has become an actor, a "prosumer," exercising real … [Read more...]

3 Tips to Improve Your Social Customer Service


Building relationships with your customers requires more than the occasional “check-up” to see how they are doing. Beyond simply fixing your customers’ issues, businesses need to interact meaningfully and consistently with their customers. Building social capital - investing in the value of your network - helps your business grow into a sustainable business … [Read more...]

The Emotions of the Sexes and How To Capture It In Social Media


You have been using social media psychology in your marketing.  You may have not been aware of it, but you have. You have responded in some way psychologically to someone else's social media update as well and it made you react or respond in some way. Sure, it doesn't take a genius to figure out that all responses come from either motion or emotion.  It's … [Read more...]

Is it Time for a Blogger Outreach Tool?

blogger outreach tool social media marketing

Since I work for a company that produces blogger outreach software, I'm quite familiar with the topic. Whether it’s GroupHigh’s software or another company in our space, I asked my sales team to put together a thought out list of reasons why digital marketers and PR professionals decide to stop doing blogger outreach the manual way and opt for a tool to … [Read more...]

How B2B Marketers Can Win with Facebook Contests and Sweepstakes

facebook contests sweepstakes b2b social media marketing

By its very nature, Facebook is a more natural channel for business-to-consumer communications than it is for business-to-business communications. And while data suggests that B2B marketers don’t use Facebook as much B2Cs do, I think B2Bs are missing out. Connecting with customers on Facebook might be easier for B2C companies, but B2Bs can still use Facebook … [Read more...]

Social Deployment And Content Marketing are NOT the Same

social deployment content marketing social media marketing

There are a lot of misconceptions when it comes to the term "content marketing." One of them is the belief that content deployment should be carried out with same approach you would use with a traditional mixed-media campaign. Although social deployment and content media are indeed entangled in the same marketing fabric – they are not the same … [Read more...]

Why You Can’t Use Consumer Reviews to Prove your Ads

why you can't use consumer reviews to prove your ads social media for law legal lawyers

  Consumer reviews online can launch or crucify a business. Does that mean they can also prove your claims? Can you legally rely on consumer reviews to substantiate your claims? According to a recent advertising law case, the answer is no.  Regulatory Framework Before exploring this case, let’s first lay out the regulatory framework for … [Read more...]

Video Marketing: How To Drive Traffic From YouTube

Video-Marketing-How-To-Drive-Traffic-From-YouTube-V3.compressor copy

It’s no surprise that video marketing is continuing to grow in its popularity.  Every day more than 100 million Internet users watch an online video and 50% of users watch business related videos on YouTube once a week. YouTube stats are clearly impressive – the site now has more than 1 billion unique visitors each month and literally every minute 100 … [Read more...]

US Supreme Court Case Impacts Social Media and Employment Law

U.S. Supreme Court case impacts social media and employment law

Back in February 2013, I wrote about an appellate court that ruled that President Obama's appointments to the National Labor Relations Board (NLRB) were unconstitutional.  That case was appealed to the United States Supreme Court, and on June 26, 2014, the Supreme Court issued its decision in the case of National Labor Relations Board v. Noel Canning.  In a … [Read more...]

Connecting with a Purpose and a Plan for Social Sales

connecting with a purpose and a plan for social sales

As salespeople, every day we are looking to make new connections and we are actively fielding connection requests from others. While some of us may have a plan for maximizing the effectiveness of these activities, I am guessing that most do not. We just … do. In terms of building your social networks, there are probably three different schools of thought … [Read more...]

Is Your Nonprofit Blog Donor-Friendly? 8-Point Checklist

Is your nonprofit blog donor friendly 8 point checklist

Next to email, blogs are the most mature form of social media. They’ve been around the longest, and they’re pretty tried-and-true. As nonprofit leaders Allison Fine and Britt Bravo remind us in Building Better Nonprofit Blogs, they’re an awesome place for ongoing, substantive conversation that builds sustained relationships.  And they're a great place to … [Read more...]

Demographics and Behaviors of Chinese Social Media Users


Every year, for the last few years, we are social has been producing a Global Digital Statistics report that covers social media users' demographics and behaviors. Below is their report for 2014, in the report there is a section on Asia Pacific and on China. Social, Digital & Mobile Around The World (January 2014) from We Are Social Singapore Asia … [Read more...]

Facebook Helps Brands Succeed With Video


YouTube gets a lot of buzz in the online video world since it's  focused on just videos.As a result, it's easy to overlook Facebook as a video platform. Nevertheless, Facebook is rolling out new updates to help marketers with video and is working to help brands measure and test the success of video. Facebook is a great place for your branded content … [Read more...]

Do Social Contests Build Community?


At Tailwind, we often see that marketers are under intense pressure to generate results quickly. Getting organizational buy-in to support long-term investments can be a challenge. Yet, as the consumer journey becomes increasingly complex, the best strategies for building and sustaining community are becoming longer-term in nature. So, we often find … [Read more...]

Optimize Twitter to Maximize Real Estate Results

Optimize Twitter to Maximize Real Estate Results

Integrating Twitter into your overall social media marketing strategy can be an important element to branding your real estate business online. It can also play an essential role in helping customers find you online. As NAR statistics continue to show, the Internet and social media play a significant role in the home buying process. Today, 90% of … [Read more...]

The New Influence of Points and Voting on reddit

The New Influence of Points and Voting on Reddit

On June 18, reddit announced a change to their traditional voting system and how it's displayed. Before getting into these changes, what this means for redditors, and what this means for marketers and advertisers, we first need to understand how voting systems influence that very nature of social websites. What do Facebook, Twitter, and Pinterest all have … [Read more...]

4 New Social Productivity Tools For The Workplace

4 New Social Productivity Tools for the Workplace

Last summer, I wrote an article on Social Productivity Hacks For The Workplace. As you know, a lot can change in a year, so I wanted to follow up with some new ways to make the workplace more social, more transparent, and more productive! 1. Slack Slack is a great (free) tool the MarketMeSuite team and I are absolutely loving. It's similar to the … [Read more...]