We’re Doing it LIVE! reddit LIVE!

reddit LIVE!

Real-time updates. What does that mean to you? Does it mean being able to communicate with friends or people with shared interests instantaneously? Or keeping track of breaking news as it happens? Or following a professional sport play-by-play? The ability to connect with information in real-time has arguably been one of the foundations for many … [Read more...]

The Final Frontier of Social Media Marketing: Employee Advocacy

The final frontier of social media marketing: Employee Advocacy [Free Ebook] #employeeadvocacy #socialbiz

On January 1, 2014, in my "6 Social Media Trends to Watch Evolve in 2014" post, the first trend that I talked about in detail was that of employee advocacy. As I mentioned then, Employee advocacy will become a strategic initiative for more and more large (and some small) companies. Companies are always looking outside corporate walls for brand ambassadors … [Read more...]

Do You Have A Social Media Productivity Plan?

Do YOU have a social media productivity plan?

We all want our social media efforts to yield great results, but most of us realize it isn't as easy as "tweet it and they will come." Like anything else in your business, you'll need a plan. But don't worry! Creating a social media plan for serious success is easy, and doesn't take a ton of time, which, if you are anything like me, is one of your most … [Read more...]

Pros & Cons of Running Social Media Geared Towards China In-House

The pros and cons of running your Chinese-facing social media program in-house

One of the toughest problems any company will face when going social is to decide between running social media geared toward China in-house or through an agency. There are both benefits and drawbacks from both strategies. Here are the pros and cons of running your Chinese social media in-house. Cons 1. Language The first problem and greatest drawback … [Read more...]

How to Use Social Media for Small Business Marketing

Social media for small business marketing

I was recently interviewed by Insurance 321 about social media for small business, and I realized that there was a lot of information I was sharing with them that were equally relevant to the Maximize Social Business reader. Furthermore, I realize that it is now three years since I blogged on the topic of small business social media marketing! FYI that post … [Read more...]

An Introduction to SnapChat Marketing for Restaurants

An-Introduction-to-SnapChat-Marketing-for-Restaurants-V3.min copy

Snapchat is still flying a bit under the radar for marketers. The app, which allows people to exchange messages that self-destruct seconds after they're viewed, has attracted an estimated 82 million users, most of whom are between ages 13 and 25, according to Business Insider. Although the messages are temporary, users are still able to take screenshots that … [Read more...]

[CASE STUDY] How To Woo Your Customers? (This Travel Company Knows)

CASE-STUDY-How-To-Woo-Your-Customers-This-Travel-Company-Knows-V1.min copy

Would you cherish a company that sends you and your spouse on a romantic trip? Well, this is what one of Antavo’s customers did with 138 people. Apart from the romantic scene, it was a perfect marketing tactic that is worth replicating. iDBUS is a French transportation company which offers a long-distance coach service linking major European … [Read more...]

Creating an Engaging Customer Experience In A Socially Connected Marketplace


What is an Engaging Customer Experience? Engaging has a nice ring to it. Marketers love to use the term frequently, and why not? It’s a noble aspiration, but what does it really mean? Is it Facebook likes? Twitter followers? In my experience, we use the term carelessly. Recently I came across an interesting statistic; 80% of companies believe they … [Read more...]

Using Social Media to Recruit New College Grads


Attracting students and young graduates has often been a top priority for companies, even before buzzwords like "employer branding" or "brand ambassador" emerged. And despite the double revolution of mobile and social recruitment, attracting students and young graduates is still an investment (in time and money) companies have to make to attract young … [Read more...]

4 Ways To Involve Your Best Social Media Ambassadors


The success story of TELUS's "Customers First" Program Over the last fifteen years, new web technologies and social media have radically transformed the brand-customer relationship. Today, thanks to applications of mobile smart phones and their ability to connect to the internet, the connected consumer has become an actor, a "prosumer," exercising real … [Read more...]

3 Tips to Improve Your Social Customer Service


Building relationships with your customers requires more than the occasional “check-up” to see how they are doing. Beyond simply fixing your customers’ issues, businesses need to interact meaningfully and consistently with their customers. Building social capital - investing in the value of your network - helps your business grow into a sustainable business … [Read more...]

The Emotions of the Sexes and How To Capture It In Social Media


You have been using social media psychology in your marketing.  You may have not been aware of it, but you have. You have responded in some way psychologically to someone else's social media update as well and it made you react or respond in some way. Sure, it doesn't take a genius to figure out that all responses come from either motion or emotion.  It's … [Read more...]

Is it Time for a Blogger Outreach Tool?

blogger outreach tool social media marketing

Since I work for a company that produces blogger outreach software, I'm quite familiar with the topic. Whether it’s GroupHigh’s software or another company in our space, I asked my sales team to put together a thought out list of reasons why digital marketers and PR professionals decide to stop doing blogger outreach the manual way and opt for a tool to … [Read more...]

How B2B Marketers Can Win with Facebook Contests and Sweepstakes

facebook contests sweepstakes b2b social media marketing

By its very nature, Facebook is a more natural channel for business-to-consumer communications than it is for business-to-business communications. And while data suggests that B2B marketers don’t use Facebook as much B2Cs do, I think B2Bs are missing out. Connecting with customers on Facebook might be easier for B2C companies, but B2Bs can still use Facebook … [Read more...]

Social Deployment And Content Marketing are NOT the Same

social deployment content marketing social media marketing

There are a lot of misconceptions when it comes to the term "content marketing." One of them is the belief that content deployment should be carried out with same approach you would use with a traditional mixed-media campaign. Although social deployment and content media are indeed entangled in the same marketing fabric – they are not the same … [Read more...]

Why You Can’t Use Consumer Reviews to Prove your Ads

why you can't use consumer reviews to prove your ads social media for law legal lawyers

  Consumer reviews online can launch or crucify a business. Does that mean they can also prove your claims? Can you legally rely on consumer reviews to substantiate your claims? According to a recent advertising law case, the answer is no.  Regulatory Framework Before exploring this case, let’s first lay out the regulatory framework for … [Read more...]

Video Marketing: How To Drive Traffic From YouTube

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It’s no surprise that video marketing is continuing to grow in its popularity.  Every day more than 100 million Internet users watch an online video and 50% of users watch business related videos on YouTube once a week. YouTube stats are clearly impressive – the site now has more than 1 billion unique visitors each month and literally every minute 100 … [Read more...]

US Supreme Court Case Impacts Social Media and Employment Law

U.S. Supreme Court case impacts social media and employment law

Back in February 2013, I wrote about an appellate court that ruled that President Obama's appointments to the National Labor Relations Board (NLRB) were unconstitutional.  That case was appealed to the United States Supreme Court, and on June 26, 2014, the Supreme Court issued its decision in the case of National Labor Relations Board v. Noel Canning.  In a … [Read more...]

Connecting with a Purpose and a Plan for Social Sales

connecting with a purpose and a plan for social sales

As salespeople, every day we are looking to make new connections and we are actively fielding connection requests from others. While some of us may have a plan for maximizing the effectiveness of these activities, I am guessing that most do not. We just … do. In terms of building your social networks, there are probably three different schools of thought … [Read more...]