The Content Marketing Mantra: “Create Once, Use Many”

The Content Marketing Mantra: "Create Once, Use Many" #contentmarketing

When developing social media messaging, there is often a knee-jerk reaction to constructing a post per channel. This is not an unfounded best practice. We often see good social media marketers crafting unique posts for each channel based on network constraints such as character count, media limitations and so forth. However, the best-case scenario is to … [Read more...]

Being of Service Matters More than Being Social for Media Relations

Being of Service Matters More than Being Social for Media Relations

Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? When it comes to media relations, relationships are a big part of the equation. PR or executives that can consistently deliver value and are of service will always be at the top of the list for interviews, quotes … [Read more...]

Overcoming Pain Points in Blogger Outreach

Overcoming Pain Points in Blogger Outreach

Blogger outreach, a key component in influencer marketing, is a strategy that takes time, dedication, commitment and patience. Therefore, it comes with a few pain points. For this awesome collaborative marketing blog that you currently find yourself on, I am in charge of covering all aspects of blogger outreach. And I take this task seriously. To ease … [Read more...]

Legal Lessons from the “ Ice Bucket Challenge ” Phenomenon

Legal Lessons from the "Ice Bucket Challenge" Phenomenon

The summer of 2014 may be remembered as the “ALS Ice Bucket Challenge” summer. This social media campaign went viral leading teens, celebrities, world leaders, and perhaps even you, to dump ice cold water on your head and donate some money to the ALS Association. While everyone enjoyed watching George W Bush, Bill Gates, and Jennifer Lopez drenched to the … [Read more...]

There’s a Growing Backlash Against Social Sales

There's a Growing Backlash Against Social Sales

  [Tweet "Let's discuss what social sales will and will not do - @craigmjamieson"] I've read a number of articles as of late that have been coming out against social sales. Adjectives like ... buzzword, overused, cliché, and broken promises. Opinions stating that it really is marketing and not sales (the lines have blurred) and that the hype … [Read more...]

Use Google Plus to Create Better Real Estate Connections

Use Google Plus to Create Better Real Estate Connections

Are you a real estate professional eager to tap into the power of Google Plus? Would you like to expand your efforts, but don’t know how? As the connected world continues to evolve, knowing how to make the most of this social powerhouse is essential. Not just a social network, Google Plus is also a key component within the Google ecosystem. From Google … [Read more...]

Employers Will Not “Like” This!

Employers Will Not "Like" This!

It is not uncommon to read Facebook posts from "friends" complaining about their boss or work situation.  Are those comments simple "venting" among friends?  Can an employer take action against an employee who "vents" on social media because the employer perceives the comments to be defamatory and/or disloyal?  While the answers to these questions are often … [Read more...]

Three Tips for Making YouTube the Number 1 Social Media Site

Three-Tips-Using-YouTube-as-a-Social-Media-Site

As I mentioned last month, YouTube and Facebook are neck and neck for the top spot in social media in terms of unique traffic. The numbers from July are in, and Facebook is, again, the largest social media site.  However, the numbers are close enough that there looks like there will be some back and forth between the two social media giants for years to … [Read more...]

Messages Nonprofits Can Use to Raise Awareness

Messages Nonprofits Can Use to Raise Awareness

Last month I encouraged you to stop focusing on the medium (the package into which you stuff your content) and to begin making the message (the “goods” you have that will be useful and relevant to your target audiences) your center of attention. I told you to stop thinking “marketing communications” and to begin embracing “content marketing.” Bottom line: … [Read more...]

5 Twitter Hashtag Analytical Tools and How to Leverage Them

5 Twitter Hashtag Analytical Tools and How to Leverage Them #twitter #hashtag #analytics

  The hashtag: from humble beginnings to becoming as important as an emoticon to add additional context, the hashtag is pretty omnipresent. You see the hashtag addict (usually on instagram: #selfie #yoga etc.), and you see people who are a little hashtag shy, maybe using it occasionally. You've probably even met people who speak in hashtags: … [Read more...]

How to Drive Traffic From Social Media Contests

How to drive traffic from social media contests

Social media offers the perfect platform for running contests. They help you stand out and reach your audience effectively and quickly (particularly as most competitions have a time-stamp). If you’re looking to drive more traffic and engagement to your website, running social media contests is an ideal solution. Make sure you take the time to plan your … [Read more...]

New Strides Made in reddit Advertising Features

New Strides Made in reddit Advertising Features

As reddit continues climbing the ranks of the most popular websites, advertisers and marketers alike look to the budding social news and community platform with curiosity. Any modern marketer has - in one way or another - likely been involved in a social media marketing campaign. Facebook advertising campaigns are the most popular, featuring a variety … [Read more...]

5 Ways to Create an Engaging Customer Experience

5 Ways to Create an Engaging Customer Experience

Last month I identified five essential customer-engaging ingredients. This month I’ll show you how to create your own recipe using a case study to illustrate. First I’ll briefly review the five essential ingredients: Utility – Your product or service offering has to have value for your customers, and most important, it must have value from the customer’s … [Read more...]

How to Promote Your Social Contests to Lure More Subscribers

How-To-Promote-Your-Contests-And-Sweepstakes-To-Lure-More-Subscribers-V2

Ever had this feeling? You did everything you could, but your contest didn't reach your goals. You are racking your brain. You crafted the perfect copy. Your prizes were a great fit for your ideal customer! You even had the Terms and Conditions written by a real attorney instead of copying it from somewhere. Still, it didn't work, despite your best … [Read more...]

Psychological Triggers in Email Marketing for Social Media

Psychological-Triggers-in-Email-Marketing-for-Social-Media-V2

It has been said that email marketing is one of the best strategies, if not the only one, you should be using. In fact, Jeff Walker penned a book called Launch which talks about the importance of email marketing and social media, and the advantages one has when they combine the two. Let's look at how to use social media triggers to invoke action by both … [Read more...]

6 New Pinterest Features: Is Your Business Leveraging Them?

6 New Pinterest Features: Is Your Business Leveraging Them?

The lazy summer months have not applied at Pinterest headquarters, where several new features, changes and tweaks have been announced. Pinterest remains in the top 5 most popular social networks, with 53 million monthly users, 80% of whom are women. Here are 6 new Pinterest features that businesses should pay attention to: 1)     Related … [Read more...]

What We Can Learn from Union Street Guest House’s Online Crisis

What We Can Learn from Union Street Guest House's Online Crisis

A couple weeks ago, Union Street Guest House (USGH), a hotel in Hudson, New York, went viral for claims that it was fining guests who leave bad reviews. The situation quickly spread among various business publications as well as social media. "Union Street Guest House went viral for all the wrong reasons," Chris Wagoner, USGH owner, said. Wagoner alleged … [Read more...]

China’s Response to Vine: Wanpai and Weishi

China's Response to Vine: Wanpai and Weishi

The internet industry in China is one of the most competitive in the world. So, it is no surprise that the video sharing app arena is becoming crowded. The two most popular Vine clones in China are Wanpai and Weishi. Both apps are backed by major internet giants. Wanpai was developed by the creators of YouTube and Weishi was developed by Tencent, which … [Read more...]

5 Social Hiring Hints for Busy Managers

5 Social Hiring Hints for Busy Managers

  Need to hire someone, but your recruitment request is buried in a stack in HR department? It’s time to take the hiring into your own hands. This may be time consuming work if you are following the same path as your HR department. It takes an average of 29 days to fill an open position using online job posting (mostly job boards). You'll need … [Read more...]

22 Best Social Media Books of 2013 & 2014 Back to School Reading List

22 Best Social Media Books of 2013 and 2014 - Back to School Reading List!

It's back to school time! As we enter the 2014-15 school year, regardless of our social media strategy, it's time to take a step back and make sure that we have made use of all of the knowledge that surrounds us. While blog posts are everywhere, there's a lot of priceless content in books that go deeper than any blog post can. In fact many popular phrases … [Read more...]