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The Power of Emotion in Online Video

The Power of Emotion in Online Video

People make buying decisions based on emotion, not based on how rational it is. Any worn-out parent who has had to deal with a whining child in the supermarket check-out line knows the intense emotional reaction that enticing sugary treats can evoke … Continue

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3 Tips to Reduce the Workload on Social Media

3 Tips to Reduce the Workload on Social Media

Running your social media presence is often very hectic and take up a lot of time. With high volumes of incoming mentions, companies can’t see the forest for the trees and fail to be productive in a tough working environment. Instead of getting lost in the … Read Full Article

Overcoming Pain Points in Blogger Outreach

Overcoming Pain Points in Blogger Outreach

Blogger outreach, a key component in influencer marketing, is a strategy that takes time, dedication, commitment and patience. Therefore, it comes with a few pain points. For this awesome collaborative marketing blog that you currently find yourself on, I … Read Full Article