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influencer marketing

2015 : The Influencer Marketing in the Digital Age

The accelerating way of change to the new social science of marketing In recent years, the concept of influence in social media marketing has evolved very quickly. Leaders now understand the importance of using content to stand out. They recognize … Continue

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You've Connected on LinkedIn Now What?

You’ve Connected on LinkedIn Now What?

How many of us can honestly say that we even know, let alone have a relationship with, any more than a small fraction of our connections on LinkedIn? I'm ashamed to admit that I do not. I accept your invitation and ... that's it. We're connected. What a … Read Full Article

What Makes Video More Social Than Other Content?

What Makes Video More Social Than Other Content?

With so many voices fighting for our attention, content has become common.  One of the reasons it has become so common is the attitude that prevailed a few years ago and still today that says that creating something was better than doing nothing.  While that … Read Full Article

Analytics and Sleuthing Tools for reddit

Analytics and Sleuthing Tools for reddit

A lot of my friends in the marketing world are, like me, pretty big data nerds. I mean, we have to be! Between Google Analytics, Moz tools, Ahrefs, Facebook, StumbleUpon, reddit, and Twitter advertisement tracking, I get my fill. I have at least 20 tabs open … Read Full Article

How to Create a Winning Google Plus Profile

How to Create a Winning Google Plus Profile

Google+ provides the blank slate for a solid social media profile with unlimited link and text opportunities. Compared to the scarcity of a bio on Twitter and Instagram with minimal text and link opportunities, Google Plus is the place to maximize your social … Read Full Article

The Authentic Crisis on Social Media

The Authentic Crisis on Social Media

You have only one job on social media.Be authentic.Be true to who you really are.That's what they're saying anyway.We hear this all day every day, and it's a sound that continually rings in our ears.But why aren't we being who we really … Read Full Article