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facebook contests

15 Steps to Building a Better Facebook Contest

Facebook contests are a proven way to drive engagement and boost visibility. That’s why so many companies run them. On Facebook, you can run a basic Timeline contest, or use third-party campaign-building software to host a contest that requires a … Continue

social refferal program

Recruitment : The Success of a Social Referral Program

More and more brands are creating their own serious games to recruit the talent of tomorrow ( L'Oreal, Orange, Danone … ). Some of these games quickly become viral, while others serve as marketing tools or boost awareness (UN, Farmerama). But does … Continue

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The Power of Emotion in Online Video

The Power of Emotion in Online Video

People make buying decisions based on emotion, not based on how rational it is. Any worn-out parent who has had to deal with a whining child in the supermarket check-out line knows the intense emotional reaction that enticing sugary treats can evoke in a … Read Full Article

What Businesses Should Understand About reddit

What Businesses Should Understand About reddit

One of the largest obstacles to adoption I see in people who've never heard of or used reddit is comprehending the deeper layers.The layers underneath the cute pictures of animals, comics about atheism, and currently popular memes.Earlier this month … Read Full Article

Are You Wasting Your Social Media Traffic?

Are You Wasting Your Social Media Traffic?

It’s all very well driving traffic to your website via social media but if the speed (or lack of!) is too slow it will drastically increase your bounce rate and can literally kill your traffic.Speed is an incredibly important aspect of any website and is … Read Full Article