How Hotel Social Media Goes from Online to Offline

social media

As social media is constantly evolving, hotels are forced to come up with new and innovative ways to stay connected with their guests. While many have now acclimated to using various social networks, some are taking an outside-of-the-box approach to tying social media into in-person activities. Between integrating a specific social media theme into the … [Read more...]

How the Klout Acquisition Affects the Future of Influence Marketing

influencer marketing

To Greater Personalization The last few months have been particularly fertile in social media industry. Mergers and acquisitions have increased which provides greater depth to the major players in social media influence marketing. The self-proclaimed "standard measurement of influence," Klout was acquired by Lithium Technologies, which will certainly … [Read more...]

The Importance Of Storytelling In Social Recruitment

story telling

Humans have an emotive response to stories. This begins in youth with kids stretching and testing the imagination. Stories help people bring situations to life and communicate their significance. Developing the capability to tell stories effectively is an important way for HR to influence and motivate employees. HR departments deal with human … [Read more...]

The Future of Social Customer Service: Seamless Customer Experience

social customer service

These days,  customer service is ruled by the customer rather than companies; it is the customer who relentlessly determines how he wants to be helped, not the other way around. It’s subsequently extremely important to provide customer service at the right touch point, whether it be on Facebook or on your website. Customers need to be helped in real-time and … [Read more...]

Why Marketers Should Go Rogue with Blogger Outreach

blogger outreach

One of the principals that I follow when it comes to marketing is to not follow any principals. I’m a fan of embracing all aspects of marketing as one giant grey area and I stray away from strategies where people try to assign rules or draw strict black and white lines. Ugh. When I coach clients on their blogger outreach strategies, I certainly give … [Read more...]

Positioning Executives as Industry Experts via Social Media

industry experts

The days of PR carefully controlling the message and acting as the buffer between executives and the media are long gone. After years of focusing on shaping the agenda, managing the outreach, supervising the interview and then generally presiding over the whole process, this is a challenging shift for many PR pros. A recent post from a former VentureBeat … [Read more...]

What If Your Prospects Are Not Using Social Media?

not using social media

Much of the discussion revolving around social sales talks about how you can leverage social media to increase your selling effectiveness. This is predicated on the formula … I’m on LinkedIn + he’s on LinkedIn = sale (b.t.w., it's not that simple). What if he is not on LinkedIn, or Twitter, or Facebook, or ... nothin’? The good news is that, even in this … [Read more...]

The U.S. EEOC Turns Its Attention To Social Media in the Workplace

social media in the workplace

The law surrounding social media in the workplace still lags a long way behind the ubiquitous use of social media.  While the U.S. National Labor Relations Board, and a few state legislatures and courts have been fairly active, the U.S. Equal Employment Opportunity Commission ("EEOC") is only now, finally, openly examining the many legal issues regarding … [Read more...]

Executive Personal Branding and Your Domain Name: dotCOM or dotCEO?

dotCEO executive personal branding

What's in a domain name for executive personal branding? A lot more perception and power than you might think. With the recent introduction of new Top Level Domains, it is now possible for executives and business leaders to define and brand their digital existence down to their domain name. What the heck is a Top Level Domain (TLD)? See this for the … [Read more...]

Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome

facebook ads

Are you using Facebook ads to drive traffic to your ecommerce site? If you’re not, you’re missing a beat, especially because Facebook recently introduced a concept called lookalike audiences for your website visitors. Let’s take a look at how awesome Facebook ads can be for ecommerce businesses and break down how traditional lookalike audience targeting … [Read more...]

Short Form Video the New Way to be Social

short form video

Last year, video sharing service, Vine, hit the mainstream. Shortly after that, Instagram launched a similar service. The death of Vine was immediately predicted because of the huge user base that Instagram already had. Yet, here we are, and neither platform has been declared the winner of the Short-Form space. These two services are not the only apps with … [Read more...]

Your Real Estate Social Media Strategy is a #Fail. Fix it. Now.

social media strategy

Social media has increased consumer expectation. Not only do they expect, but also require that their real estate broker have a credible social media presence. Homebuyers and sellers utilizing social media within their real estate search are coming to conclusions with the click of a mouse. What does your social media marketing say about you? Fix … [Read more...]

How to Find Relevant Subreddits for Your Business

subreddit relevance

There are dozens of ways  to benefit from reddit. From sourcing a creative content strategy to funneling leads from targeted advertising, reddit offers many opportunities for businesses. Unfortunately, many businesses employ marketers or public relations practitioners who neglect vital elements of this particular platform. For example, some of the simply … [Read more...]

9 Ways To Grow Your Sales With Pinterest

grow your sales

Facebook and Twitter may have more users and get more press, but Pinterest is the social network of choice for businesses who want to increase their sales. Did you know that the average Pinterest user follows nine brands and spends over 15 minutes on the platform at one time? People use Pinterest as a shopping site – no wonder that it now drives more … [Read more...]

5 Design Principles That Drive Social Customer Experience Marketing

social customer experience

Traditional marketing used to be known for its inside out approach. The idea was to create a cumulative series of messages known as brand impressions. Marketers bought media and launched campaign after campaign designed to generate sufficient awareness so the consumer would respond to these messages at the point of purchase and buy the product. Hannah … [Read more...]

6 Tips to Grow Your Instagram Audience Quickly

grow your instagram audience

Chances are you've heard the hype about Instagram and may have even started an Instagram account for your business. And if you're doing well, you're regularly posting. But you may be struggling to find your audience. Just like any new account on any social media site, it can take a while to grow a large audience. Here are some tips to grow your Instagram … [Read more...]

7 Ways To Be More Productive On Social Media

be more productive

If you're reading this, you've bought into the concept that social media is important for your business.  I spend a lot of time talking to small businesses around the country, and it often surprises me how many people still feel daunted by social media marketing and engagement.  So, here are 7 ways to be more productive on social! 1. Use the right … [Read more...]

The 5 Top Social Media Networks in China

Chairman Mao WeChat Weibo 2

What are the top social media networks in China? Every day, companies are looking to reaching new audiences through social media marketing. But in China, knowing where to start can become a challenge in and of itself. This will provide marketers with a starting point allowing them to dive deeper into the world of Chinese social media marketing. Here … [Read more...]

How To Grab Attention with Your Social Media Updates

social media

More often than not, I see a lot of social marketing tips from people that don't know their eyeball from their elbow. These people are usually known for spouting off pieces of information like, "How not to lose your following" and "Ways to increase your social followers." There are thousands of countless articles on these topics, but when it comes down to … [Read more...]

The Foolproof Method To Find Alluring Sweepstakes And Contest Prizes

antavo_msb_gran_prize_cup_cover

Running a contest or sweepstakes is a great way to reach more people. And attracting fans and collecting email addresses is often an added bonus. But,occasionally, your sweepstakes or contest can attract the wrong people: people who will never buy. And that’s frustrating. Or even infuriating. That said, there is no problem with people wanting to win a … [Read more...]