Featured Stories

The Power of Emotion in Online Video

The Power of Emotion in Online Video

People make buying decisions based on emotion, not based on how rational it is. Any worn-out parent who has had to deal with a whining child in the supermarket check-out line knows the intense emotional reaction that enticing sugary treats can evoke … Continue

Reaching China's Wealthy Millennials on Social Media

Reaching China’s Wealthy Millennials on Social Media

Over the last few years, there have been many articles about social media in China and the large active monthly users, but often times the media fails to capture the larger social problems facing China. According to McKinsey, “We now call consumers … Continue

More Posts You Might Have Missed

Overcoming Pain Points in Blogger Outreach

Overcoming Pain Points in Blogger Outreach

Blogger outreach, a key component in influencer marketing, is a strategy that takes time, dedication, commitment and patience. Therefore, it comes with a few pain points. For this awesome collaborative marketing blog that you currently find yourself on, I … Read Full Article

Employers Will Not Like This!

Employers Will Not “Like” This!

It is not uncommon to read Facebook posts from "friends" complaining about their boss or work situation.  Are those comments simple "venting" among friends?  Can an employer take action against an employee who "vents" on social media because the employer … Read Full Article