9 Tools to Help Fix the Customer Experience Gap

customer experience

My wife and I decided it was time to replace our washer and dryer. We used technology and our networks to determine the brand that would best suit our needs. We initially purchased our washer and dryer in a major retail store nearby; we used our credit card from this company to save some additional money. To accommodate our schedules, we requested … [Read more...]

These 5 Facebook Strategies Will Prepare Your Business for the Holidays

These 5 Facebook Strategies Will Prepare Your Business for the Holidays

It’s September and my company, ShortStack, already has a couple months of planning for the holiday season under our belt. Too soon? Nope. For big corporations like Walmart and BestBuy, planning six or more months in advance for the holidays is normal. Why isn’t the case the same for small businesses? While it’s true, big brands need more time to prep for … [Read more...]

Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing

Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing

As Facebook remains the “big kid on the block” in the world of social media marketing, there are a variety of functionalities that marketers can take advantage of above and beyond just adding posts. Of course, Facebook contests and targeted advertising reap numerous benefits, but there are also some additional aspects of Facebook that aren’t necessarily as … [Read more...]

2 Steps to Develop Your Social Recruitment Strategy

2 Steps to Develop Your Social Recruitment Strategy #socialrecruiting

You are already using social media to recruit new employees (if not yet follow these rules and start doing it right now) and must know the main benefits of social recruiting. Time to start developing your social recruiting strategy and mastering this discipline whatever the size of your company and its recruitment budget. Remember that 64% of US companies … [Read more...]

3 Tips to Reduce the Workload on Social Media

3 Tips to Reduce the Workload on Social Media

Running your social media presence is often very hectic and take up a lot of time. With high volumes of incoming mentions, companies can’t see the forest for the trees and fail to be productive in a tough working environment. Instead of getting lost in the stream of incoming social media mentions, you are desperately looking for crucial short-cuts or best … [Read more...]

Three Major Challenges of Influence Marketing for Businesses

Three Major Challenges of Influence Marketing for Businesses #influencemarketing

(Disclaimer: This blog post is not sponsored, and my participation to this study was not remunerated or compensated in any time. I’m just sharing it for your information.)  A study by Augure PR Communications & Marketing (France) Earlier this year, I was approached by the PR communications and digital marketing firm Augure, in France, to participate in … [Read more...]

5 Tips for Awesome Slideshare Content Inspiration

5 Tips for Awesome Slideshare Content Inspiration #slideshare

Slideshare is a great (content) marketing platform but since it's mostly about sharing presentations, many people shy away from marketing there. I am starting Slideshare series here, at Maximize Social Business, giving you lots of tips on how to quite easily add Slideshare to your content marketing plan and even become a superstar there. Yes, it does … [Read more...]

The Content Marketing Mantra: “Create Once, Use Many”

The Content Marketing Mantra: "Create Once, Use Many" #contentmarketing

When developing social media messaging, there is often a knee-jerk reaction to constructing a post per channel. This is not an unfounded best practice. We often see good social media marketers crafting unique posts for each channel based on network constraints such as character count, media limitations and so forth. However, the best-case scenario is to … [Read more...]

Being of Service Matters More than Being Social for Media Relations

Being of Service Matters More than Being Social for Media Relations

Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? When it comes to media relations, relationships are a big part of the equation. PR or executives that can consistently deliver value and are of service will always be at the top of the list for interviews, quotes … [Read more...]

Overcoming Pain Points in Blogger Outreach

Overcoming Pain Points in Blogger Outreach

Blogger outreach, a key component in influencer marketing, is a strategy that takes time, dedication, commitment and patience. Therefore, it comes with a few pain points. For this awesome collaborative marketing blog that you currently find yourself on, I am in charge of covering all aspects of blogger outreach. And I take this task seriously. To ease … [Read more...]

Legal Lessons from the “ Ice Bucket Challenge ” Phenomenon

Legal Lessons from the "Ice Bucket Challenge" Phenomenon

The summer of 2014 may be remembered as the “ALS Ice Bucket Challenge” summer. This social media campaign went viral leading teens, celebrities, world leaders, and perhaps even you, to dump ice cold water on your head and donate some money to the ALS Association. While everyone enjoyed watching George W Bush, Bill Gates, and Jennifer Lopez drenched to the … [Read more...]

There’s a Growing Backlash Against Social Sales

There's a Growing Backlash Against Social Sales

  [Tweet "Let's discuss what social sales will and will not do - @craigmjamieson"] I've read a number of articles as of late that have been coming out against social sales. Adjectives like ... buzzword, overused, cliché, and broken promises. Opinions stating that it really is marketing and not sales (the lines have blurred) and that the hype … [Read more...]

Use Google Plus to Create Better Real Estate Connections

Use Google Plus to Create Better Real Estate Connections

Are you a real estate professional eager to tap into the power of Google Plus? Would you like to expand your efforts, but don’t know how? As the connected world continues to evolve, knowing how to make the most of this social powerhouse is essential. Not just a social network, Google Plus is also a key component within the Google ecosystem. From Google … [Read more...]

Employers Will Not “Like” This!

Employers Will Not "Like" This!

It is not uncommon to read Facebook posts from "friends" complaining about their boss or work situation.  Are those comments simple "venting" among friends?  Can an employer take action against an employee who "vents" on social media because the employer perceives the comments to be defamatory and/or disloyal?  While the answers to these questions are often … [Read more...]

Three Tips for Making YouTube the Number 1 Social Media Site

Three-Tips-Using-YouTube-as-a-Social-Media-Site

As I mentioned last month, YouTube and Facebook are neck and neck for the top spot in social media in terms of unique traffic. The numbers from July are in, and Facebook is, again, the largest social media site.  However, the numbers are close enough that there looks like there will be some back and forth between the two social media giants for years to … [Read more...]

Messages Nonprofits Can Use to Raise Awareness

Messages Nonprofits Can Use to Raise Awareness

Last month I encouraged you to stop focusing on the medium (the package into which you stuff your content) and to begin making the message (the “goods” you have that will be useful and relevant to your target audiences) your center of attention. I told you to stop thinking “marketing communications” and to begin embracing “content marketing.” Bottom line: … [Read more...]

5 Twitter Hashtag Analytical Tools and How to Leverage Them

5 Twitter Hashtag Analytical Tools and How to Leverage Them #twitter #hashtag #analytics

  The hashtag: from humble beginnings to becoming as important as an emoticon to add additional context, the hashtag is pretty omnipresent. You see the hashtag addict (usually on instagram: #selfie #yoga etc.), and you see people who are a little hashtag shy, maybe using it occasionally. You've probably even met people who speak in hashtags: … [Read more...]

How to Drive Traffic From Social Media Contests

How to drive traffic from social media contests

Social media offers the perfect platform for running contests. They help you stand out and reach your audience effectively and quickly (particularly as most competitions have a time-stamp). If you’re looking to drive more traffic and engagement to your website, running social media contests is an ideal solution. Make sure you take the time to plan your … [Read more...]

New Strides Made in reddit Advertising Features

New Strides Made in reddit Advertising Features

As reddit continues climbing the ranks of the most popular websites, advertisers and marketers alike look to the budding social news and community platform with curiosity. Any modern marketer has - in one way or another - likely been involved in a social media marketing campaign. Facebook advertising campaigns are the most popular, featuring a variety … [Read more...]

5 Ways to Create an Engaging Customer Experience

5 Ways to Create an Engaging Customer Experience

Last month I identified five essential customer-engaging ingredients. This month I’ll show you how to create your own recipe using a case study to illustrate. First I’ll briefly review the five essential ingredients: Utility – Your product or service offering has to have value for your customers, and most important, it must have value from the customer’s … [Read more...]