5 Twitter Hashtag Analytical Tools and How to Leverage Them

analytical tools

The hashtag: from humble beginnings to becoming as important as an emoticon to add additional context, the hashtag is pretty omnipresent. You see the hashtag addict (usually on instagram: #selfie #yoga etc.), and you see people who are a little hashtag shy, maybe using it occasionally. You've probably even met people who speak in hashtags: "Going shopping, … [Read more...]

How to Drive Traffic From Social Media Contests

How to drive traffic from social media contests

Social media offers the perfect platform for running contests. They help you stand out and reach your audience effectively and quickly (particularly as most competitions have a time-stamp). If you’re looking to drive more traffic and engagement to your website, running social media contests is an ideal solution. Make sure you take the time to plan your … [Read more...]

New Strides Made in reddit Advertising Features

New Strides Made in reddit Advertising Features

As reddit continues climbing the ranks of the most popular websites, advertisers and marketers alike look to the budding social news and community platform with curiosity. Any modern marketer has - in one way or another - likely been involved in a social media marketing campaign. Facebook advertising campaigns are the most popular, featuring a variety … [Read more...]

5 Ways to Create an Engaging Customer Experience

5 Ways to Create an Engaging Customer Experience

Last month I identified five essential customer-engaging ingredients. This month I’ll show you how to create your own recipe using a case study to illustrate. First I’ll briefly review the five essential ingredients: Utility – Your product or service offering has to have value for your customers, and most important, it must have value from the customer’s … [Read more...]

How to Promote Your Social Contests to Lure More Subscribers

How to Promote Your Contests and Sweepstakes to Lure More Subscribers

Ever had this feeling? You did everything you could, but your contest didn't reach your goals. You are racking your brain. You crafted the perfect copy. Your prizes were a great fit for your ideal customer! You even had the Terms and Conditions written by a real attorney instead of copying it from somewhere. Still, it didn't work, despite your best … [Read more...]

Psychological Triggers in Email Marketing for Social Media

Psychological Triggers in Email Marketing for Social Media

It has been said that email marketing is one of the best strategies, if not the only one, you should be using. In fact, Jeff Walker penned a book called Launch which talks about the importance of email marketing and social media, and the advantages one has when they combine the two. Let's look at how to use social media triggers to invoke action by both … [Read more...]

6 New Pinterest Features: Is Your Business Leveraging Them?

6 New Pinterest Features: Is Your Business Leveraging Them?

The lazy summer months have not applied at Pinterest headquarters, where several new features, changes and tweaks have been announced. Pinterest remains in the top 5 most popular social networks, with 53 million monthly users, 80% of whom are women. Here are 6 new Pinterest features that businesses should pay attention to: 1)     Related … [Read more...]

What We Can Learn from Union Street Guest House’s Online Crisis

What We Can Learn from Union Street Guest House's Online Crisis

A couple weeks ago, Union Street Guest House (USGH), a hotel in Hudson, New York, went viral for claims that it was fining guests who leave bad reviews. The situation quickly spread among various business publications as well as social media. "Union Street Guest House went viral for all the wrong reasons," Chris Wagoner, USGH owner, said. Wagoner alleged … [Read more...]

China’s Response to Vine: Wanpai and Weishi

China's Response to Vine: Wanpai and Weishi

The internet industry in China is one of the most competitive in the world. So, it is no surprise that the video sharing app arena is becoming crowded. The two most popular Vine clones in China are Wanpai and Weishi. Both apps are backed by major internet giants. Wanpai was developed by the creators of YouTube and Weishi was developed by Tencent, which … [Read more...]

5 Social Hiring Hints for Busy Managers

5 Social Hiring Hints for Busy Managers

  Need to hire someone, but your recruitment request is buried in a stack in HR department? It’s time to take the hiring into your own hands. This may be time consuming work if you are following the same path as your HR department. It takes an average of 29 days to fill an open position using online job posting (mostly job boards). You'll need … [Read more...]

22 Best Social Media Books of 2013 & 2014 Back to School Reading List

22 Best Social Media Books of 2013 and 2014 - Back to School Reading List!

It's back to school time! As we enter the 2014-15 school year, regardless of our social media strategy, it's time to take a step back and make sure that we have made use of all of the knowledge that surrounds us. While blog posts are everywhere, there's a lot of priceless content in books that go deeper than any blog post can. In fact many popular phrases … [Read more...]

Blogging Strengthens Social Media Influence

Blogging Strengthens Social Influence

Standing out from the crowd and asserting authority When I explain to my clients that they need to start creating original content and regularly publish a blog, I usually encounter a lot of resistance. All excuses were valid, starting with the lack of time and resources in-house. After all, entrepreneurs and professionals weren't hired to spend their time … [Read more...]

10 Tips for Developing Better Blogger Outreach

10 Tips for Developing Better Blogger Outreach

Do you feel like your blogger outreach strategy lacks some oomph? Or maybe you are working on an influencer marketing strategy but something just doesn’t feel quite right? My career centers around working with bloggers and becoming a go-to source for blogger outreach advice. The following ten tips, I assure you, will take any blogger outreach strategy … [Read more...]

4 Key Principles of Social Customer Service

4 Key Principles of Social Customer Service

Customers are sick and tired of poor customer service. Treat them wrong, and they won't return. The world of social media is constantly evolving. Expectations and demands change and are continuously growing. However, the basics of social customer service and CRM aren't. If you haven’t got traditional customer service right in the first place, providing … [Read more...]

Content Marketing — “ Storytelling ” for Today’s Marketer

Content Marketing "Storytelling" for Today's Marketer

As the advertising and marketing world begins to understand and deploy content marketing, so come with it the "best practices." You can also argue that there are no hard and fast rules to ANY marketing technique, there are certainly patterns which derive more success than others. However, the industry often leans on the term "best practice" more like a moral … [Read more...]

Bring Your Media Relations to Life with YouTube

Bring Your Media Relations to Life with YouTube

Video has been used by PR teams for decades, but long gone are the days of boring B-roll and stale talking head videos.  With the emergence of YouTube, video has gone from a costly, highly time intensive part of PR programs to something that can be used on an ongoing basis to support media relations efforts. Video can be scary, especially if you are just … [Read more...]

How to Keep Liars Out of Your Social Media Contests

How to Keep Liars Out of Your Social Media Contests

Before you publicize your next big social media giveaway, consider the risks if the entrant who wins turns out to be a liar, drug dealer, porn surfer, or criminal. The wrong prizewinner can reflect poorly on the brand and create a public relations disaster. Vetting your potential prizewinners with a well-researched background check is a vital due diligence … [Read more...]

Facebook Mistakes Your Real Estate Brokerage is Making

Facebook Mistakes Your Real Estate Brokerage is Making

Facebook mistakes. Your real estate brokerage has made them. Whether it’s an unintentional post or an inappropriate comment, mistakes will happen, especially in an environment where content is being shared at lightning speed. However, some of the worst mistakes are the ones that often go unnoticed. They’re the missed opportunities. The chance for … [Read more...]

5 Employment Law Considerations for Employee Advocacy

5 Employment Law Considerations for Employee Advocacy

Recognizing that their own employees are often their best ambassadors, businesses in many industries have been focusing on "employee advocacy" for marketing, business development and public relations. Neal Schaffer has written about, and provided excellent insight into, developing employee advocacy strategies. Other authors have also written about employee … [Read more...]