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When A Friend Of A Friend Becomes My Employee

When A Friend Of A Friend Becomes My Employee

More and more companies are opening their social referral program to out of the company sources and are increasing the number of people looking for talented new recruits.Your clients, friends, families, and all those who appreciate your values … Continue

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How content curation can drive traffic

How Content Curation Can Drive Traffic

Content curation is becoming more popular, particularly with the surge of tools coming into the marketplace due to the demand for sourcing relevant and valuable content to make it easier for businesses and bloggers alike.Over the last 18 months we have … Read Full Article

Employees' Tweets Lead to FTC Enforcement

Employees’ Tweets Lead to FTC Enforcement

On November 25, 2014, the United States Federal Trade Commission ("FTC") proposed consent orders regarding two companies who allegedly mislead consumers.   Specifically, the FTC alleged that Sony Computer Entertainment America ("Sony") and Deutsch LA (Sony’s … Read Full Article

Social Sales - Who or What is Managing Who?

Social Sales – Who or What is Managing Who?

A while back I wrote an article about some of the changes that we are presently seeing in buyer behavior … “Salespeople! Your Customer is Now Driving the Bus!” Another shift that has been getting a lot of talk as of late is the contention that customers no … Read Full Article