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Why Nonprofit Content Marketing Should Help; Not Sell

Why Nonprofit Content Marketing Should Help; Not Sell

One of my favorite marketing strategists is Jay Baer, author of Youtility.He says the difference between “helping” and “selling’ is only two letters. But what a difference those two letters makes! Sell something and you create a customer today. … Continue

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Use Voice and Emotion for Positional Content

Use Voice and Emotion for Positional Content

When developing content for your social media channels, it’s easy to go “off brand.” And that’s okay.In fact, using emotion to drive your content is often essential to delivering an effective viewpoint or voice to your consumer. However, you can run into … Read Full Article

Upcoming Changes to YouTube You MUST Know

Upcoming Changes to YouTube You MUST Know

YouTube recently announced a host of new features, additions and improvements that will be rolled out through the rest of the year. YouTube CEO Susan Wojcicki made these new, exciting changes the focus of her keynote speech at last month’s Vidcon event in … Read Full Article

BEWARE!-How-To-Get-Fired-For-LinkedIn-Activities-1200x630-V2

BEWARE! How To Get Fired For LinkedIn Activities

Do you have a LinkedIn profile?  If so, do you update it regularly?  Do you participate in LinkedIn Group discussions and publish posts on LinkedIn?  Do you perform these activities because YOU want to, or because your employer wants you to?If you are an … Read Full Article