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Customer Experience Strategy: Who Are You Talking To?

When this question popped into my mind, I had a flashback to one of my parents scolding me for an impertinent comment. But seriously, as a marketer, who do you think you are talking to?While this may seem a very basic question, in a recent … Continue

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Essential Social Sales Habits + Tools = Success

Essential Social Sales Habits + Tools = Success

When you come right down to it, there are only two simple, but critical, tasks in selling and those are to find and then to convert and your habits must support these activities. There is nothing beyond that we really need to focus on. Everything that we do … Read Full Article

The Power of Emotion in Online Video

The Power of Emotion in Online Video

People make buying decisions based on emotion, not based on how rational it is. Any worn-out parent who has had to deal with a whining child in the supermarket check-out line knows the intense emotional reaction that enticing sugary treats can evoke in a … Read Full Article

What Businesses Should Understand About reddit

What Businesses Should Understand About reddit

One of the largest obstacles to adoption I see in people who've never heard of or used reddit is comprehending the deeper layers.The layers underneath the cute pictures of animals, comics about atheism, and currently popular memes.Earlier this month … Read Full Article