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The Authentic Crisis on Social Media

You have only one job on social media.Be authentic.Be true to who you really are.That's what they're saying anyway.We hear this all day every day, and it's a sound that continually rings in our ears.But why aren't we being who we … Continue

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Your Content Is Not As Good As You Think

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One of the many challenges I face developing integrated marketing campaigns is the client's perception of what they believe their customer desires. When I first establish a relationship with a new client, I do my best to dive into a deep stakeholder … Read Full Article

Preparing for a Social Media Crisis

Preparing for a Social Media Crisis

Social media has radically altered the PR function but no more so than when it comes to crisis communications. Where a company once possibly had hours, or even days to respond to a crisis depending on the news cycle, they now may have only minutes to respond. … Read Full Article

Green Marketing: Be Careful What You Say

Green Marketing: Be Careful What You Say

Social media marketers often try to lure in customers by appealing to their sense of environmentalism. They tout their products as being green, biodegradable, or good for the environment. Such marketing is particularly effective with Generation X.A study … Read Full Article