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social media psychology

What Causes People To Click On Social Media?

The brain is a wondrous piece of work.Have you ever done something without thinking about it?Have you ever said something out loud that you were thinking in your head?HA!Sure you have. We all have done that at one time or another. … Continue

customer centricity

Customer Centricity Slogan or Experience?

When CMO’s were surveyed, 73% said that customer centricity was critical to their business strategy. Of this group only 14% indicated that customer centricity was a hallmark of their brand. Most telling, only 11% believe their customers would agree … Continue

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5 Must-Haves for Your Online Press Room

5 Must-Haves for Your Online Press Room

How long has it been since you updated your online newsroom? As PR pros, it’s easy to overlook the critical role that our newsroom plays as we’re busily dealing with social media, press and more and on a day-to-day basis.An online press room is going to be … Read Full Article

social sales

Applying Content to the Social Sales Process

Although what we will be exploring in this article may be similar to content marketing, using content to attract a target audience, I want to talk to you today about using content to specifically, and proactively, assist and direct identified prospects through … Read Full Article

social media marketing vs. email marketing

Social Media Marketing vs. Email Marketing

Is your business looking at their inbound marketing and wondering if the time and effort they spend is worth it? Do they have a social media presence? Do they send email blasts and newsletters? Are you wondering which one, social media marketing or email … Read Full Article

Social Media + March = Madness in the Workplace

Social Media + March = Madness in the Workplace

It's that time of year again!  Sports fans of all ages, and particularly fans of college basketball, are gearing up for another round of March Madness, tipping off on March 17, 2015.  Before then, as soon as Selection Sunday concludes, millions of workers will … Read Full Article