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How Social Sales Meets Evolving Customer Expectations

How Social Sales Meets Evolving Customer Expectations

Make no mistake. Buyer behaviors have changed. They are more informed. They will frequently educate themselves about your products and services and will ask their peers for referrals prior to ever calling you. They are also busier than ever and are … Continue

Employer Violated Law By Firing Employee Who Made Vulgar Post

Firing Employee Who Made Vulgar Posts Violated the Law

Pier Sixty, LLC is a catering company in Manhattan, New York.  Not too long ago, some of Pier Sixty's employees were concerned that company management repeatedly treated them disrespectfully and in an undignified manner.  As a result, the employees … Continue

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7 Ways to Make Bloggers Dislike Your Marketing

7 Ways to Make Bloggers Dislike Your Marketing

I can honestly say that blogger outreach as part of a marketing strategy can create phenomenal brand lift on many levels. When done right.To do it right, marketers need to consider the POV of the bloggers they want to work with and what it means to one’s … Read Full Article

How to Use Slideshare for Personal Branding

How to Use Slideshare for Personal Branding

Of all the underrated tools on the web, Slideshare is one of the biggest examples. For many who are hoping to promote, it is last on the list of helpful social dashboards. Yet, it offers a unique and effective way to increase the power of your social … Read Full Article

7 Must Read Blogging Articles

7 Must Read Blogging Articles

The number of blogging resources on the web is astounding.A quick search for blogging returns 120 million results in Google.So where do you begin?It’s a tough question, and one I get all the time. You want to start a blog, but you don’t know where … Read Full Article

Social Media Influence Marketing: CEO Involvement

Social Media Influence Marketing: CEO Involvement

In recent years, senior executives and business leaders are more involved  in the social transformation of organizations. The latest surveys show that senior managers and CEO are overcoming their fears of social networks. Companies are now integrating social … Read Full Article

How Businesses Should Maximize WeChat

How Businesses Can Maximize WeChat

WeChat has been the trendy network in China for quite a few years, slowly taking over the market that was previously dominated by its big brother QQ.WeChat is closed to advertisements so its usefulness may not seem obvious.If you try to do direct … Read Full Article